O piloto da NASCAR Kyle Busch foi multado por dirigir a 205 km/h em uma via limitada a 75 km/h num carro descrito como “um esportivo Lexus amarelo”. Alguém falou no supersamurai Lexus LFA? Pois sim – o problema é tem gente achando que o incidente pode ser puro marketing.
Tudo aconteceu na tarde de terça-feira, na Carolina do Norte. Kyle Busch é um dos pilotos de maior destaque da NASCAR, com 21 vitórias na Sprint Cup e 48 na Nationwide Series. O xerife flagrou Busch em um Lexus LFA, e o piloto acabou acusado de direção perigosa e abuso de velocidade.
A Lexus enviou um comunicado ao Jalopnik US onde confirma que o LFA foi realmente emprestado ao piloto pela empresa:
O Lexus LFA é um esportivo exclusivo de grande capacidade. A Lexus deu a Kyle Busch a oportunidade de fazer um teste e ele obviamente decidiu testar as capacidades do carro. A devolução está agendada pra amanhã e estamos confiantes de que ele será responsável.
Como o incidente virou manchete nos EUA, e como as vendas do LFA não andam lá essas coisas, dizem alguns que foi tudo premeditado pela Lexus. Kyle Busch pegou o carro na concessionária Hendrick Lexus, que era responsável por emprestá-lo aos pilotos da Toyota que quisessem dar uma volta com o carro. O primeiro a assinar? “Rowdy” Kyle Busch.
Foi uma pequena troca: Busch apareceu, deu alguns autógrafos e levou as chaves do supercarro por um dia. “Ele saiu do pátio a 5 km/h com o pessoal da autorizada bastante apreensivo, já que Kyle tem um estilo agressivo”, disse a fonte.
[viddler http://www.viddler.com/simple/8d90a3cc/]
Uma hora depois, em uma área remota da Carolina do Norte ele foi pego e multado a 205 km/h. Conspiração? Uma tentativa da Lexus de conseguir uma ação na mídia seu supercarro?
Talvez não. Kyle Busch é um piloto da NASCAR apelidado de “Rowdy” (desajustado ou desordeiro, em português), que não precisa de motivos comerciais para acelerar um supercarro além dos limites permitidos. O carro chega a 325 km/h, então é surpreendente que ele tenha sido multado a apenas 205 km/h.
Por último, os caras que compram carros japoneses de produção limitada até podem ser os mesmo que assistem NASCAR regularmente e acompanham as notícias sobre os pilotos, mas duvido que uma ação dessa vá atrair mais compradores.
A última coisa que a Lexus (e sua empresa-mãe Toyota) gostaria agora é de alguém falando sobre a “velocidade incontrolável” de um de seus carros nos noticiários. Eles já tiveram muitos problemas com isso ultimamente.
Crédito das fotos: Todd Warshaw/Getty Images
Eu entendo ele………….
Foi o que pensei. Só 205 km/h não é marketing, (afinal minha perua passa disso).
Acima de 300, aí sim.
Tá mais pra molecagem.
Em defesa, Kyle Busch falou ao público sobre o ocorrido:
- Não fui eu. Foi tudo culpa do tapete.
Essa é classica…
Aproveitando o gancho da politica brasileira….foi tudo uma CONSULTORIA !!!!…kkkkkk…mas a do tapete é melhor!!!…kkk
That’s more than sesnbile! That’s a great post!
It’s much eaiesr to understand when you put it that way!
Quem assiste NASCAR não compra LFA's, se realmente foi uma jogada de marketing eles deviam ter emprestado uma Toyota Tundra, é bem mais o perfil desses Rednecks.
Ia dizer o msm…
Achei tudo normal….mas a paulada q a loira deu na porta pra fechar….merecia tomar um BOLACHÃO NA CARA pela atitude…huahuahua….
Lei Maria da Penha mode [OFF]
I could watch Schindler’s List and still be happy after radeing this.
Gurgel Feelings :p
lol é o nome da concessionaria é igual ao meu, assim como a Hendrick Motorsports, que é do mesmo dono: Eu… kkkk
o carro é simplesmente show, muito lindo, ronco animal… se eu tivesse a oportunidade de dirigir ele, teria passado de 205, mas, ainda tenho 16 anos kkkkkk ninguem me daria essa oportunidade
[2]
nao me espanta as baixas vendagens do modelo… Lexus tem que fazer carro luxuoso como o classico LS400
tava so tentando se divertir um pouco, se bem que para um piloto da nascar 205 km/h è muito pouco
Na verdade, eu não entendi o propósito de chamar isso de ação de marketing combinada….tirando a parte do sujeito aparecer o resto foi só uma cagada que ele fez, pronto. Promover um carro com um piloto de corridas e não conceder a ele a oportunidade de dar rolé na máquina que seria a estretégia errada. A não ser que seja um Stilo Schumacher. Michael deve ter ficado frustrado!
Mas…não venderam todos os LF-A ?
2
isso que eu tava pensando aki… se venderam todas, como tem um a venda?
esse LFA amarelo na verdade pertence ao Rick Hendrick, proprietario da Hendrick Motorsports e da concessionaria, mas ele deixa o carro para divulgar a loja.
This site is like a classoorm, except I don’t hate it. lol
Pela "engasgada" que o cara da concessionária(que trabalha o dia todo e todo dia andando com carros a baixa velocidade) na entrada do showroom…dá pra ver como os estadunidenses não são nada intimos de uma embreagem ^_^ O mano quase não sai da vala! kkkkkkkkkk
Jogada de marketing??? onde??? essa mídia está louca…acha que 200km/h é muita coisa pra um carro(e um piloto) desses…..tsc tsc tsc, O Sr Rowdy Kyle Busch deveria é levar uma multa da Toyta por não ter sido multado a 305km/h….Freakin'RedNecks!
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